Appendix

Learn about the 2024 State of Credentialing methodology and learner and credential issuer survey demographics.

5 min reading time

The 2024 State of Credentialing report is based on two surveys conducted in the spring of 2024 by Mantis Research in partnership with Accredible. One survey was of 193 education and training leaders (issuers) who work for organizations that issue credentials (i.e., certificates and/or badges) as part of their learning programs. Respondents were sourced by Accredible and its partners via email and social media channels.

The second survey was of 1,023 learners who participated in a course, certification program, or continuing education opportunity that awarded a credential within the past two years. Respondents were sourced via an online panel.

Credential issuers surveyed

Bar chart showing issuer industry breakdown: 35% higher education, 18% association, 17% training provider, 14% product certification provider, 4% employer, 3% learning experience platform provider, and 2% testing provider.

Bar chart showing issuer company size: 37% have 1-49 employees, 24% have 1000+ employees, 17% have 100-499 employees, 12% have 50-99 employees, and 10% have 500-999 employees.

Bar chart showing issuer company location: 57% United States, 28% other, 9% Canada, 5% UK, and 1% Australia.

Bar chart showing respondent job level: 33% manager, 21% director, 17% other, 13% C-Level/SVP, 12% entry level, and 4% VP.

Learners surveyed

Bar chart showing course or credential topics: 38% computers/information technology, 34% business, 31% management/leadership development, 18% communication, 17% project management, 16% finance/accounting, 14% analytics, 12% education, 8% medical, 8% health & fitness, 8% marketing, 8% other, and 7% design.

Bar chart showing learner career status: 96% full-time employee, 2% student, 1% part-time employee, and 1% self-employed.

Bar chart showing learner career experience: 51% have more than 15 years, 19% have 6-10 years, 17% have 11-15 years, and 13% have 5 years or fewer.

Bar chart showing learner education level: 42% bachelor’s degree, 24% graduate degree or higher, 23% associate degree or trade/technical/vocational training, and 11% high school diploma or equivalent.

Bar chart showing learner generation breakdown: 41% Generation X, 37% Millennial, 17% Baby Boomer, and 5% Generation Z.

Credits

A massive thank you to those who contributed to this report, including the American Council on Exercise, Caveon, Kryterion, Prolydian, McGraw Hill, and Frank Sorokach from Penn State University. And a special thanks to our research partner, Mantis Research.

Appendix

Credential issuers surveyed

Learners surveyed

Credits

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