Credential Growth Playbooks: 5 Strategies for Thriving in 2025

Based on 2024 State of Credentialing data from 1,000+ learners and 200 education and training leaders and proven real-world examples, discover the five data-backed strategies for growing your program in 2025.

Credential Growth Playbooks: 5 Strategies for Thriving in 2025, covering Higher Education, Associations, Product Certification, and Professional Training

Playbooks for your specific program

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The Higher Ed Growth Playbook:

5 Strategies for Thriving in 2025

Learn how your institution can attract more students, engage and reenroll alums, and boost brand awareness — with tips and examples from leaders at top institutions like Syracuse University, Penn State University, George Washington University, and MIT.

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The Association Growth Playbook:

5 Strategies for Thriving in 2025

Learn how your association can attract and engage members, increase non-dues revenue, and amplify your brand — with real examples from the International Institute of Business Analysts, the Institute of Industrial and Systems Engineers, and more.

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The Product Certification Growth Playbook:

5 Strategies for Thriving in 2025

Use our data-backed strategies to increase product adoption and value, boost brand awareness, and drive enrollment for your training program — with real examples from companies like UiPath, Darwinbox, Snowflake, and Maven Analytics.

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Two professionals shaking hands across a desk, representing the Professional Training Growth Playbook

The Professional Training Growth Playbook:

5 Strategies for Thriving in 2025

Discover proven strategies to boost completion rates, increase revenue, and drive learner engagement for your training program — with tips and examples from MIT, Institute of Industrial and Systems Engineers, American Board of Emergency Medicine, and UiPath.

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The 2024 State of Credentialing Report

Across nearly every facet of learning — from higher ed to professional and product certification to workforce development — credentialing is gaining momentum. Despite that, credential issuers are under increasing pressure to demonstrate the value and relevance of their credentials to stakeholders.

It’s why we surveyed 1,000+ learners and 200 education and training leaders to find out what learners want from courses, how well issuers are meeting those expectations, and what the most successful issuers are doing differently to grow their programs.

Dive into the report to learn how to improve the learner experience to attract and retain learners, increase program awareness, and achieve your program goals.

View the report
Preview of the 2024 State of Credentialing Report showing the cover and sample pages with data and findings