January 28, 2026

How Asana Built a High-Impact Certification Program That Scales

Time:
12:00–12:45 pm ET
On demand
12:00–12:45 pm ET
Duration:
45
min

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When:
Jan 28, 2026
Time:
12:00–12:45 pm ET
On demand
Duration:
45
min

What this webinar is about

How do you turn product training into a viral, career-advancing certification — one learners complete by choice and employers recognize? That’s the question Asana set out to answer. In under a year, they launched a globally scaled credentialing ecosystem that not only drives tens of thousands of completions but also accelerates customer adoption and revenue growth. The program earned recognition as a top AI certification by Forbes and was named the 2025 Certified Impact Awards’ Credentialing Program of the Year.

Join JJ Janikis, Head of Customer Education at Asana, for a behind-the-scenes look at how his team built a certification program that scales with credibility, visibility, and business impact.

You’ll learn how Asana:

  • Pivoted from feature tutorials to outcome-based certification
  • Launched globally through agile, cross-functional collaboration
  • Designed credentials that drive sharing and motivation
  • Tied learner data into GTM systems to fuel growth
  • Built a foundation to support learner mobility and enterprise expansion

Whether launching or evolving your program, this session offers a blueprint for credentials that perform.

Featured speakers

JJ Janikis

Head of Customer Education at Asana

Ryan Greives

Senior Director, Brand Marketing, Accredible

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