Earning a credential is a meaningful moment. But for most learners, it immediately raises a question: now what?
According to the Lumina Foundation and Gallup, 84% of learners pursue credentials for employment-related reasons. They want to know which roles their credentials connect to, who's hiring, and what the market looks like. Giving them that visibility, right at the moment they earn something, is exactly what Job Market Insights (JMI) is built to do. This release makes it significantly better at doing so.
Other Accredible features show what someone earned. Job Market Insights shows what it's worth and where it leads.
What's New
When a learner clicks through to their credential page, they now see the roles that align with what they earned — alongside salary ranges, active employer hiring activity, and direct links to open job listings. No separate job board. No extra steps. The workforce context lives inside the credential itself.
For learners who want to go deeper, a personalized Career Insights hub lets them set a career goal, identify their current and target roles, and get tailored next steps informed by everything they've earned — adapting to where they are today and where they're trying to go.
McGraw Hill has seen this land. "With our digital badges, students don't just see the skills they've earned — they can see which employers are hiring for those skills, the roles available, and the salary ranges tied to them," said Bob Nisbet, Senior Marketing Manager at McGraw Hill SIMnet.
For issuers, setup is now lighter. Job title tagging is automatic — credentials align to standardized roles without manual configuration. And a new Recipient Careers dashboard gives you visibility into the career goals your audience holds, the roles they're targeting, and how they're engaging with job market data across your programs.
The Part That Often Gets Missed
JMI doesn't only serve the learner who earned the credential. It serves everyone who sees it.
When a learner shares their credential to LinkedIn, the people who click through aren't just seeing a certificate — they're seeing the roles it connects to, the salary ranges, and the employers hiring right now. For someone weighing whether your program is worth their time, that's a more compelling case than any course description you could write. They enroll. Your program grows — not because you ran a campaign, but because your credential made the case on its own.
This is the credential flywheel. JMI is one of the things that keeps it turning.
Backing Your ROI Claims With Real Data
Issuers are under more pressure than ever to prove their programs lead somewhere. The employer market reflects it: 91% of HR and talent leaders actively look for digital credentials when reviewing candidates, and 86% say they'd be more likely to interview a candidate whose credential proves a key skill.
JMI gives you a credible, data-backed way to demonstrate that, through live market signals attached directly to the credential, not marketing claims.
Job Market Insights is available on Connect and Growth plans. If you have access, start with the new Recipient Careers reporting and your default JMI settings in your dashboard.
Not yet an Accredible customer? See how Job Market Insights can make your credentials work harder for your program. Let's talk →
This isn't a reinvention of JMI — it's a deliberate expansion. More personalization. Clearer role alignment. Stronger visibility into how credentials connect to the workforce.
See it in action:
