Developing a Credential Flywheel to Power Program Growth

Watch our 60-minute webinar recording to learn exactly how education and training leaders like Workato and Northwestern University’s Kellogg School of Management have moved beyond simply issuing traditional credentials to delivering value throughout the entire learner journey — attracting new learners and increasing program enrollment.

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Type
 
Recorded
Date
 
2/1/2024
Duration
 
1.0
 hours
Free Access

What this webinar is about:

As an education or training leader, issuing credentials has never been easier. But it’s also never been harder to grow your program as learners have near-infinite microcredential, digital badge, and industry-recognized certificate options to choose from.

Join us to learn exactly how well-recognized education and training leaders like Workato and Northwestern University’s Kellogg School of Management are leveraging their program’s digital credentials to achieve:

  • Up to 80% annual program growth - all through digital credentials
  • Over a 380% increase in their digital credentials being shared online
  • An impressive 112% boost in organic referral traffic back to their programs’ websites

How have they achieved these results?

They’ve created a Credential Flywheel that not only awards and recognizes learners but turns them into their biggest program growth drivers. 

During this 60-minute webinar, we’ll explore how you can move beyond simply issuing traditional credentials to deliver value throughout the entire learner journey — attracting new learners and increasing program enrollment.

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Meet your presenters

Meet your guest speakers

Carly Weeks
Associate Director, Online Programs Delivery, Northwestern University, Kellogg School of Management
Julien Clement
Director of Certification and Education, Workato