Increase Email Open and Engagement Rates for Credential Delivery Emails

The ability to instantly deliver credentials via email is a key benefit of digital credentialing and credential delivery emails are an important part of the recipient experience. They are the first step in encouraging recipients to view, engage, and share their newly earned digital credentials. This guide informs and guides credential providers to encourage their recipients to open and engage with their new credentials. Use this guide to: 

  • Research email open and engagement rate benchmarks across industries
  • Effectively target recipients to encourage credential delivery email opens
  • Create email copy that informs and guides recipients to engage with their credential
  • Learn how to encourage recipients to take the next step to view, share, and enroll
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