Spotlight Directory is fast becoming one of the most strategic tools credentialing leaders have to increase engagement, showcase verified talent, and prove program value.
Building on recent launches of public and private Spotlight capabilities, we’re excited to release four major enhancements: redesigned learner profiles, built-in marketing tools, a robust analytics suite, and new email campaign tools — all included for existing Spotlight customers.
These upgrades come at a moment of growing demand: 84% of learners want to be featured in a directory, and 75% of HR leaders already use or want access to one (2024 & 2025 State of Credentialing). Now, you can go beyond discoverability and start driving results.
What’s New in Spotlight Directory
1. Richer, Recruiter-Friendly Profiles
Spotlight profiles are now more dynamic and discoverable than ever. Recipients can highlight verified skills, endorsements, and work experience descriptions, and add external links to portfolios or social channels, all within a mobile-friendly and applicant tracking system (ATS)-optimized layout. This design is informed by real recruiter behavior and supports stronger employer visibility and improved career outcomes for recipients.
2. Built-In Marketing Tools
Issuers can now customize their Spotlight Directory with banners, announcements, and featured recipient carousels. Highlight standout learners, promote events or credentials, and shape your audience’s experience directly within the directory interface.
3. Powerful New Analytics
The new Spotlight Analytics dashboard gives issuers complete visibility into:
- How people search and filter for recipients
- What profiles get viewed and clicked
- How complete recipient profiles are
- Who’s engaging, including anonymous, evaluator, and member breakdowns
This is about more than just view counts; it’s about actionable insights to help you grow value and prove ROI.
4. Automated Email Campaigns
Issuers can now launch automated, targeted, branded email campaigns to encourage recipients to complete and share their profiles. Campaigns can be filtered by profile visibility and completion level, and triggered by credential issuance or directory addition. It’s a simple way to drive engagement and turn credential holders into advocates.
Spotlight Is Now a Full-Funnel Engagement Engine
Spotlight has evolved into a strategic visibility engine that connects learning to opportunity. With these new enhancements, your directory becomes a living, branded space where verified skills, credentials, and achievements come to life. Issuers gain tools to promote recipients, track engagement, and encourage profile development, all while reinforcing the value of your credentialing program.
Whether you're focused on employer partnerships, learner outcomes, or demonstrating ROI to internal stakeholders, Spotlight Directory is one of the most powerful and differentiated tools in your ecosystem.
Want to learn how public and private directories are being used to connect learning to opportunity?
Check out our recent blog post covering how leading organizations are leveraging Spotlight.
Ready to Activate These Enhancements?
These features are now live for all existing Spotlight Directory customers. View the full product release notes and start customizing profiles, campaigns, and analytics today.
New to Spotlight? Schedule a demo to see how your organization can turn verified credentials into a discoverable, branded talent ecosystem.
