Digital credentials don’t drive value by existing. They drive value by being seen, acted on, and shared.
That’s why the most successful credentialing programs are shifting their focus, not to issue more credentials, but to get more value from every one they award.
And that starts with visibility.
Why Engagement Is the Next Growth Engine
Every time a learner opens their credential, clicks to view it, or shares it with their network, they trigger a chain reaction:
- A prospective learner discovers your program
- A hiring manager clicks through to verify and explore
- A past recipient re-engages and renews
That chain reaction is how digital credentialing powers sustainable growth. But it only starts when credentials are actually seen.
This is why we've invested so heavily in campaign infrastructure: because growth follows engagement. And engagement starts with delivery that works.
Email Campaigns made that possible through personalized, automated messages that drive credential visibility and sharing.
Now, SMS Engagement takes that visibility even further.
A New Way to Reach Learners Where They Act
We’re expanding our campaign tools to help issuers reach learners in the channels they trust and check — not just inboxes, but mobile devices too.
With SMS Engagement, you can now deliver key credential moments like issuance, renewal, and expiration directly to learners’ phones alongside your existing email campaigns.
Why SMS? Because:
- SMS open rates outperform email by up to 30% (SimpleTexting, 2025)
- Mobile delivery improves timeliness and action
- It reaches recipients even when email doesn’t
Adding SMS to your campaign flows helps ensure that high-value messages aren’t just sent, they’re seen.
Available first to Accredible Growth plan customers for U.S. and Canadian-based recipients, with broader rollout coming soon.
What Comes Next
Credentialing programs are getting more sophisticated, not just in what they offer, but in how they deliver, measure, and grow. Engagement tools aren’t optional anymore; they’re how programs build visibility, shareability, and re-engagement at scale.
At Accredible, we’re building for that future. That means helping programs:
- Connect credentials to meaningful next steps
- Deliver messages when they matter most
- Drive visibility that converts into real outcomes
Together with Email Campaigns and One-Click Sharing, SMS Engagement strengthens every step of the credential journey — from issuance to renewal.
To show you exactly how it works, Steffi Holder, Implementation Manager II at Accredible, walks through the feature, why it matters, and how to enable it in your account in a few clicks.
Want to see how SMS Engagement can help drive more opens, shares, and renewals for your program? Let’s talk →
