As we close the book on 2024, it’s impossible not to marvel at how far we’ve come together. This year, our journey was about more than just feature launches — it was about pushing the boundaries and reimagining what digital credentials can achieve for learners, educators, and employers alike.
From record-breaking growth to transformative platform enhancements, this retrospective celebrates the milestones we’ve hit and offers a glimpse into the exciting possibilities of 2025. Spoiler alert: we have some exciting new innovations around the corner.
The Impact: A Year of Remarkable Growth
By the numbers, our journey in 2024 has been nothing short of extraordinary:
- 36+ million credentials issued to 8.6 million learners — both 45% jumps from 2023
- 26% year-over-year increase in credential referral traffic — with more learners than ever clicking through to explore our customers’ programs after receiving or sharing a credential
- 101,000 new courses launched — expanding opportunities for learners everywhere
One of our most significant milestones was surpassing 100 million credentials issued (now at 125M+) — a testament to the dedication and impact of our incredible credentialing community. You can check out the full retrospective, which includes other significant milestones and insights, such as the top 10 most searched courses, top skills earned, and more, in our 2024 Year in Review.
2024 Platform Innovations: Driving Program Impact
As a product team, we've always believed that great technology should solve real problems. In 2024, we delivered meaningful innovation and updates that improve engagement, efficiency, and security across the Accredible platform.
Enhanced Recipient Engagement with Email Campaigns
Our new Campaign Builder allows you to create personalized email campaigns that reach your recipients. You can now define specific audiences and trigger conditions, sending timely engagement emails that encourage recipients to share and interact with their credentials.
Since launching, these campaigns have driven a noticeable lift in engagement rates, helping customers build stronger connections with their audience and encouraging online credential sharing.
Spotlight Directory Enhancements
We’re committed to helping recipients showcase their qualifications effectively, and our new Spotlight Directory features take this a step further. This year, we introduced a profile completion banner and a checklist on recipient profiles, guiding recipients to complete their directory information.
These updates (and many more coming in early 2025) are designed to give recipients more ways to highlight their achievements and ensure their credentials impact the marketplace.
Enhanced Design Options for Branding and Customization
We introduced new credential templates, wallet-sized certificates, and custom badge attributes, giving you more ways to customize distinctive, on-brand credentials. These updates make it simple to design and customize credentials that reflect your unique identity and professionalism, helping your brand stand out with every issued credential.
Expanded Integrations
We developed a native integration with Salesforce and enriched capabilities with platforms like Moodle, Canvas, and Skilljar. These integrations bring credentialing directly into existing workflows, reducing friction and increasing efficiency.
Strengthened Security
With enhanced Blockchain on the Ethereum network and Multifactor Authentication (MFA) now available for issuers and recipients, we’ve added a vital layer of protection to safeguard credentials and provide peace of mind.
These innovations weren't developed in isolation. They're the result of continuous dialogue with our customers and partners. Your insights have been our most valuable product feature.
Looking Forward to 2025: Building Value Beyond Credentials
Next year, we’re looking beyond individual skills to help create a complete, dynamic story of each recipient’s growth. The Spotlight Directory, transcripts, and tools that support communication with employers will make it easier for recipients to showcase the full breadth of their achievements in ways that matter in the real world.
We’re also making significant strides with AI to recommend relevant credentials and streamline validation. As skill-based hiring grows, our platform will offer more transparency and insights to help employers find the right talent faster. With global partnerships and standards, we’re making credentials more portable and universally valuable, empowering people to unlock opportunities wherever they are.
Here’s to an extraordinary 2025, building value and innovation hand-in-hand.
