Creating a Certification Program with Digital Credentials

This guide is for organizations getting started in or currently offering professional certification that are looking to create programs supported by digital credentials. The demand for professional certification is increasing but as demand grows, as does the competitive landscape. Professional certifiers need to ensure their courses and certification programs are attractive to candidates and enable them to learn and train around their current work-life commitments.

Use this guide to:

• Identify learner and employer preferences for training and development
• Research the steps in building an effective certification program
• Create course content that appeals to the target audience
• Learn how digital credentials are used to motivate, reward, market, and scale