When Juan Gabriel Gomila Salas co-founded Frogames Formación SL, he set out to create something different for the Spanish-speaking market. After all, it was already saturated with global marketplaces offering the usual programming and development classes. Instead of simply throwing more courses into the mix, the visionary professor pulled from his success teaching 500,000+ Udemy and University of Balearic Islands students to create a full-blown experience.
In record time, Frogames introduced one of the industry's most sophisticated online training programs—an award-winning platform where top experts teach everything from Android development to Python to blockchain. Gamification elements made it fun to participate. Guided learning pathways made it easy to follow. Exclusive monthly live streams provided extra support, and a top-notch team ensured 24-hour turnaround times for answering learner questions.
Yet even amid the platform’s rapid growth, there was still one gap to fill—and it was a big one.
Like many online education platforms, Frogames wanted to improve its course completion rate while attracting more learners to its program.
“People usually sign up for online courses because they’re affordable—not because they plan to finish them,” says Salas. “But I want them to finish Frogames courses. It doesn’t matter if they pay $1 or $100. It’s important that our users get the full experience.”
The best way to do that? Replace traditional learning courses with interactive learning pathways and digital credentials—ones that incentivize and reward learners to continue their learning.
“In traditional platforms, you take one course from here and one from there, but there’s no connection or pathway to follow,” Salas explains. “We needed something that would provide more incentive and fit into Frogames’ advanced gamification approach.”
To bring that vision to life, his team would need a digital credentialing partner able to support the company in two critical areas:
First, they needed to quickly and easily create clear certification pathways.
“For example, let’s say someone wants to become an expert in blockchain,” Salas explains. “We want to make it easy for them to start by learning what a blockchain needs before moving on to more advanced courses—blockchain for different sectors, coding and publishing your own blockchain, creating video games, and so on. We want to provide that pathway depending on what the individual wants to learn.”
In addition, Frogames wanted to increase brand awareness with digital badges and certificates—the kind learners would be excited to share within their organizations and on their social media platforms.
“We wanted to get people to start spreading credentials on their LinkedIn profiles so others would see us, come visit us, and get to know Frogames,” Salas says. “We were looking to build trust and show we have a quality product that’s not just here to pump and dump, which is very common nowadays.”
The Frogames team quickly narrowed their digital credential management options to a short list of potential partners before landing on Accredible as the clear winner.
“Accredible was more advanced and offered what we were looking for, especially when it came to stacking credentials,” says Salas. “It was an easy choice.”
Specifically, Accredible offered:
Accredible Pathways empowers teams to turn individual courses into full-blown educational journeys.
“People can follow pre-built paths—ones that make it easy for them to go as deep as they need to progress in their careers,” Salas explains. “It’s a very different online course experience.”
This feature allowed the Frogames team to turn over 200 courses into comprehensive educational journeys for learners. They added stackable microcredential badges, followed by certifications at each pathway's finish line. Credentials are automatically issued as learners reach milestones within Frogames’ learning management system, Thinkific—no need to manually check learner progress.
“It was a big step in helping us drive course completion and overall program growth,” says Salas.
Accredible’s built-in credential sharing lets learners share achievements with one click across 20+ social media platforms. Participants can add certificates to LinkedIn profiles, embed them in email signatures and online portfolios, and even share them with teammates in Slack.
It makes for a highly effective referral marketing tool at no extra cost to the company. And with robust data analytics, Frogames can track everything from social shares to credential click-throughs to course enrollment and completion rates that drive smarter decision-making.
With Accredible’s verification backed by blockchain technology, digital credentials provide Frogames with a secure alternative to PDF certificates.
“When we decided to add gamification to our existing courses, we knew we wanted to reward learners with badges along the way and a certificate at each finish line—not a single PDF,” says Salas. “They’re too easy to alter these days. With Accredible, we now have a very secure and robust way of creating credentials."
Since partnering with Accredible, Frogames has implemented digital credentials and launched 12 learning pathways across its more than 200 courses—and has seen course completion rates skyrocket.
“Since we introduced digital credentials and the gamification system, our course completion rate has improved by three times,” Salas says. "People aren’t just paying for courses. They’re completing them, talking about them, and sharing them with their peers. And each time they complete a course, they’re encouraged to move on to the next level of certification—by either purchasing more courses or buying a subscription.”
And that’s just for starters.
With Accredible, digital credential sharing among Frogames learners increased by an astounding 67% year over year. Within the first year, the company issued more than 1,300 career-advancing digital credentials to the tune of a 66% engagement rate. That means learners regularly download credentials, share them on social media, and add them to resumes.
Best of all? Credential sharing has led to a 3% increase in referral traffic to Frogames, with more people discovering the brand every day. And because each certification takes just minutes to complete, the company continues building up its learning pathways portfolio.
“With Accredible, it’s just four minutes to create the new certification, add it to the course, and make everything available,” Salas says. “We can create, manage, and even clone elements we've already built with Accredible. So when a user completes the new course, they can immediately receive their certification.”
Frogames’ success is not only a great model to follow but has also caught the attention of many within the industry. Salas has been recognized in The Silicon Review’s 30 Most Inspiring Leaders to Watch 2023 and Business Worldwide Magazine’s 2023 Global Corporate Excellence Awards Best CEO in the European E-learning Industry, and he was named the 2023 Most Innovative Data and Digital Skills Online Educator in Europe.