2025 State of Credentialing Report

Based on input from 500+ HR professionals and 200 education and training leaders, this report reveals what employers actually value in digital credentials — and how top-performing programs are building trust, visibility, and measurable growth.

Cover of the 2025 State of Credentialing Report featuring a smiling woman holding a tablet, with introductory text from the CEO about digital credentials in hiring.
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Why read the report?

Know what employers want — and why it matters

Employers are hungry for proof: 86% say they’re more likely to interview candidates with a digital credential proving a key skill. Learn how to meet that demand and make your program indispensable.

See what top issuers do differently

From design to employer alignment, top programs use proven strategies to drive visibility, trust, and outcomes. Learn what sets high-performers apart — and how it fuels learner success and program growth.

Turn recognition into results

When credentials are visible and trusted, learners succeed and programs grow. Learn how top issuers increase adoption, employer alignment, and long-term impact through smarter credential design.

Featuring perspectives from leaders shaping the future of work and learning

The 2025 State of Credentialing features insights and contributions from leading voices across the learning and work landscape — including SHRM Foundation, Opportunity@Work, Credential Engine, JFF, 1EdTech, Wharton Executive Education, Gies College of Business, NAVC, and more.

“After a decade building programs like IBM’s badges, the hardest problem isn’t design — it’s trust and use. The 2025 State of Credentialing report is the clearest, evidence-based roadmap I’ve seen for turning credentials into signals employers act on.”
Stephen Buckley
Consultant, Digital Credentials Ltd (former IBM Badges program leader)

Ready to explore the 2025 State of Credentialing?

Get the data, strategies, and insights shaping how credentials are designed, shared, and trusted — across both hiring and education.

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