What are Collections?
Collections are a set grouping of digital credentials that issuers can create from the Accredible Credential Management System (ACMS). Issuers have the freedom to create any grouping of credentials. For example, a learning pathway that awards digital badges for passing assessments that increase in complexity across a particular topic, i.e. Level 1, 2, and 3 in Microsoft Word. Or a learning pathway that includes a number of varying topics within a greater subject, i.e. a remote-ready certification that covers communication, time-keeping, critical thinking, and problem solving.
Collections enable the issuer to showcase to their candidates what credentials should be earned, and when they should be earned. They can create linear, or nonlinear, pathways of credentials that provide visibility into the next recommended steps of the learning experience. Collections encourage candidates to keep progressing until they earn all the credentials within the learning pathway. Candidates have visibility of which credentials they have earned from their credential wallet and the dedicated credential page. This serves as additional motivation for the candidate as any third-parties that view their credential or credential wallet will also be able to see what credentials within a collection they have earned. As digital credentials can be uploaded to a candidate’s LinkedIn profile, the learner is further incentivized to earn more credentials that will help their professional ability stand-out to potential recruiters.
How to create Collections
Collections are a feature on Accredible’s Connect and Growth plans and can be set-up via the ‘Collections’ page on the ACMS dashboard. Follow the directions here or from the ‘How Do I Create a Collection’ article within our knowledge base. Click the ‘Create Collection’ button to bring up a new collection settings window.
Give the new collection a suitable name and description, this information will be publicly visible once the collection has gone live and helps to differentiate different collections internally. On the left-hand side of the screen will be the available groups that can be added to the collection. Click on the groups that need to be added. They will then appear in the list of ‘Assigned Groups’ below the name and description settings.
The chosen groups can be sorted into the desired order by dragging and dropping. The desired order does not set a strict order in which the credentials must be completed and learners can enter the learning pathway at any point within a collection. The order in which the credentials are arranged impacts the public visibility of the credential group from the collection page or the candidate’s credential wallet. Similar to building a music playlist, a collection is a playlist of learning opportunities that give candidates the freedom to tailor their educational experience to their needs.
Once all the necessary groups have been added and are in the required order, click ‘Save and Close’ in the top right-hand corner, and the collection has now been created! At any time after creation, the issuer can reorder the groups within a collection to test how this impacts candidate completion and drop-off rates.
What are the benefits of using Collections?
Collections provide issuers with insights into their candidate behavior and how they progress through a learning path or where they drop-off. They can identify what combinations of credentials or competencies are the most popular. Collections also motivate course completions and continuous learning, both of which can drive revenue.
Candidate Behavior Insights
Once a collection has been set-up and recipients have started to earn the credentials within the collection, issuers can refer to the Learner Flow insights to gather data around candidate behavior. The Learner Flow tool provides a visual representation of how candidates are progressing, where they have entered the learning pathway, and where they have dropped-off.
In the example above, four learners complete the ‘Intro Credential’ before progressing to another credential in the collection. A single learner that entered the pathway via the ‘Level II Credential’ (indicated in dark green to show they have not completed a previous credential) completes the ‘Level II Credential’ but does not progress any further (indicated in red). Finally, the learners that achieved the ‘Intro Credential’, complete and earn the ‘Diploma Stage’ credential before stopping as there are no more credentials within the collection to earn. This data is useful for the issuer to understand which credentials their learners are pursuing and if they are taking multiple courses/modules within a collection.
Identify Up-Sell Opportunities
Learners can enter a learning pathway from any point within a created collection. Issuers can use insights from completion patterns to identify which combinations of credentials are the most popular. This allows issuers to identify opportunities for up-sells such as incentivizing specific courses, or recommending certain courses to learners. For example, an issuer builds a collection of level 1 or fundamental credentials that covers Excel, Word, and Powerpoint and also creates collections for levels 1 - 4 in Excel, Word, and Powerpoint. The issuer can view which level 1 credentials are most commonly completed, in our example Excel and Word, and increase visibility on the marketing site or through email marketing for the collections that cover Excel and Word from level 1 - 4.
Motivate Continuous Learning
A key benefit of collections is the increased visibility to learners for next recommended steps. Learners can see from the credential page how many credentials they have earned within a collection and how many credentials are outstanding. Whenever a third-party views their credential, they also can see this information. This serves as motivation to earn all credentials within a collection so they can achieve 100% and showcase their competences in a topic or variety of topics. Links to the next credential within a collection can also be included in the credential delivery email and on the dedicated credential page. For issuers that are charging per-course, this increased visibility helps to drive revenue by encouraging learners to take more courses.
Encourage Completion Rates
Increased visibility of credentials within a collection and learner behavior also helps to encourage course completion rates. Learners aren’t left guessing on where they should go next and using the learner flow tool, issuers can identify where learners are failing to engage with certain credentials. They can use this data to identify where certain courses need to be boosted or simplified in terms of complexity, where additional introductory courses should be added, or if additional intermediary courses are required. Learners that are paying for courses should be getting value out of the programs they sign-up to and collections are an effective way for issuers to assess value.
How to measure the success of learning pathways
Once recipients have started to earn credentials within a collection, issuers can refer to the Learner Flow tool to gain insights into the success of their learning pathways. Learner Flow provides issuers with insights into their candidate behavior and it also allows them to act on these insights to improve engagement with their courses or programs and prevent drop-off.
The tool allows issuers to see how many learners entered at certain points within a pathway and how many learners completed previous or following credentials from their entry point. If learners are entering at the first credential but not completing it, but instead go on to complete subsequent credentials, issuers know they need to revisit the introductory credential and increase the complexity or make it more engaging. Similarly, if candidates are making it all the way through a collection but are not completing the final credential, the issuer may need to make this final course less complex. When learner drop-off occurs between two middle credentials, the issuer can use this insight to either recreate these courses to increase engagement or add an additional intermediary credential to lessen the complexity curve. The Learner Flow tool can help issuers to adjust their collections according to user behavior to reduce or eliminate learner attrition, and as a result, measure the success of their learning pathways.
Collections or learning pathways are an excellent way of engaging learners by providing guidance for which credential they should pursue next. By creating collections of similar level credentials or credentials of increasing complexity, issuers can promote continuous learning and encourage completion rates. The increased visibility of credential collections and a candidate’s progress within a collection also helps to motivate learners to achieve all credentials within the learning pathway. Issuers that are charging per-course can use collections to drive revenue by providing clarity and incentive for learners to proceed to the next step.
To learn more about collections, learner flow insights, or digital credentials, reach out to the team to request a platform demo and see digital credentials in action.
Learn how to use digital credentials to engage your candidates and grow your programs in our Digital Credentials Buyer’s Guide. In this free, downloadable guide, you’ll gain insights into the process of implementing digital credentials, including:
- What goes into a quality digital credentialing solution
- How to get stakeholder buy-in for digital credentials
- The immediate and long-term benefits of using digital credentials
- How digital credentials are used to support high-level strategies
- How to use digital credentials to deliver program growth